“Google announced last month that it was dropping the continuous scroll feature in Search results.
It has already started turning off continuous scroll for desktop, and will do so for mobile in the coming months.
Search Engine Land reported the move, saying they were told by a Google spokesperson that the change was designed “to serve the search results faster on more searches, instead of automatically loading results that users haven’t explicitly requested”. The spokesperson also said loading more results automatically hadn’t led to significantly higher satisfaction with Search.
For desktop Google will revert to the pagination option in the footer used previously, where users click through to further numbered pages.” (source: Wordtracker)
About us and this blog
We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.
Request a free quote
We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.
Subscribe to our newsletter!
More from our blog
See all postsRecent Posts
- Google searches detects the origin of AI-manipulated images September 18, 2024
- Google redirects to stop working in 2025 July 23, 2024
- Google drops continuous scroll in SERPS July 18, 2024