Google searches detects the origin of AI-manipulated images

Some of the latest news in the Google universe…Google searches will now detect origin of AI-manipulated images. Google is expanding efforts to properly label AI-generated content, updating its in-house “About This Image” tool with a global standard for detecting the origins of an AI-edited image. (original Mashable article information below)

“The new label was formulated as part of Google’s work with the global Coalition for Content Provenance and Authenticity (C2PA). Members of the C2PA have committed to developing and adopting a standardized AI certification and detection process, enabled by a verification technology known as “Content Credentials.” Not all C2PA members, which include Amazon, Meta, and OpenAI, have implemented the authentication standards, however.

Google is taking the first step among key players, integrating the C2PA’s new 2.1 standard into products like Google Search and eventually Google Ads (the “About This Image” prompt is found by clicking on the three vertical dots located above a photo uncovered in a search). This standard includes an official “Trust List” of devices and technology that can help vet the origin of a photo or video through its metadata. “For example, if the data shows an image was taken by a specific camera model, the trust list helps validate that this piece of information is accurate,” Laurie Richardson, Google vice president of trust and safety, told the Verge. “Our goal is to ramp this up over time and use C2PA signals to inform how we enforce key policies.””