Google redirects to stop working in 2025

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In a Search Engine Land article by Barry Schwartz, he mentions big URL changes that are coming in 2025.

“Google’s URL shortener service will stop serving completely on August 25, 2025, which will result in billions of redirected URLs to stop working after that date.

Google stopped allowing us to make new redirects with this service back in March 2019, the service initially launched in 2009.

“Starting August 23, 2024, goo.gl links will start displaying an interstitial page for a percentage of existing links notifying your users that the link will no longer be supported after August 25th, 2025 prior to navigating to the original target page,” Google wrote.”

Maybe its time to take another look at bitly or one of the other URL shorteners and get a head start?

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