“Google is helping retailers maximize exposure of their deals by highlighting promotions in search results and is highlighting top shopping deals in search results in an effort to boost visibility for retailers while ensuring shoppers get the best available prices.
In a series of related updates, Google is making it easier and faster to apply product promotions, attract new customers, and uncover meaningful insights.
And yes, these updates all apply the free shopping listings Google began offering earlier this year.
Highlight Promotions in Search Results
Promotions are now available to all US retailers, and Google says they will be significantly easier to use for the holiday shopping season.
Previously, retailers had to fill out an interest form to enable the use of promotions in Merchant Center. Now, promotions are automatically enabled for all eligible retailers in the US.
Retailers can edit promotions directly in Merchant Center, and the average approval time has been reduced from days to hours.
These updates offer the ability to better react to shopper demand, such as running a flash sale or extending the time period of existing promotions.
Products on promotion will show up in more places across Google.”
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