Latest company updates and industry news

Possible Google Search Ranking Algorithm Update – July 2020

The team at Search Engine Roundtable announced that there was a possible search ranking algorithm update for July 23 & 24th, 2020. "I am seeing some early chatter and signals that there may be another, currently unconfirmed, Google search ranking…
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Possible Google Search Ranking Algorithm Update July 11 & 12th

"...some limited chatter within the SEO community about a Google algorithm update happening around July 11 and 12th. The chatter, to be honest, is not that huge but it is 100% more than normal. Plus the automated tracking tools are…
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Is Search Engine Submission Necessary?

The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page…
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Can Any Inbound Linking Hurt My Ranking?

The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a…
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The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms…
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Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links.…
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