Anchor Text Of A Hyperlink Is A Ranking Signal For Google
- December 2, 2020
- SEO Services
In an email newsletter from SEO profiler, they released the following important Google news:
“Google’s John Mueller confirmed in a webmaster hangout on YouTube that the anchor texts of hyperlinks are a ranking signal for Google. Normal anchor texts help Google to rank a page for what the anchor text says about the page. Google is also able to ignore spam links that try to manipulate rankings:
Anchor links are an important ranking signal
John Mueller said that anchor texts are a ranking signal, and he said that Google can detect fake links:
“In general, when it comes to these kind of links, what we try to look at is the specific anchor text there.
So if it’s something where, when we look at it, it looks like, oh, it’s promoting this website in a way that it uses very keyword-rich anchor text, then that would be more problematic. If it’s essentially just linking to the URL or if it’s using the business name as something that is linking to the website name, then usually that’s less of an issue. […]
It’s very possible that we already ignore these specific links, because these are the kind of links that are very easy for our systems to pick up and say, well, we can just ignore those.”
You can view the full video here.”
About us and this blog
We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.
Request a free quote
We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.
Subscribe to our newsletter!
More from our blogSee all posts
- Google’s Broad Core Algorithm Update For May 2022 June 13, 2022
- Free Website Grader Report March 10, 2021
- WordPress Rolls Out New Update February 26, 2021